Free SEO Tools for websites: What I use in my design process

Welcome to my article on "Free website SEO Tools: What use in my design process” In this article, I will be sharing the lessons I have learned as a new website developer in the first six months of my journey. SEO (search engine optimization) can be a daunting task for anyone, especially those who are just starting out in the field of web development. However, with the right strategies, tactics and tools, it is possible to improve the visibility and search ranking of a website. In this article, I will be sharing some of the lessons I have learned through trial and error as well as insights I have gained from industry experts. I hope that my experiences will provide valuable insights for other new website developers embarking on their own SEO journey.

Google Trends is a valuable tool for SEO research because it allows you to see the popularity of specific keywords over time. Personally, I use this to tell me what topics to develop pages for, as a topic with a low search rate may have a poor ROI or just waste your time as your developing content people aren’t interested in. Additionally, Google Trends can help you to identify emerging trends and identify new opportunities for content creation. By staying up-to-date on the latest trends, you can ensure that your website remains relevant and attracts a steady stream of organic traffic. Overall, Google Trends is a useful tool for any website developer looking to optimize their site for search engines.

Demo of google trends

Keyword tools are online resources that allow users to research and analyze the popularity and competitiveness of specific keywords. After identify topic and developing a page I then turn to keyword tools. Tools such as “WordStream” help as I can type in keywords I have already identified, and the tool will give me a list of related keywords. These keywords are ranked by search volume and competitiveness (how many other sites target the same traffic), this can help you identify important keywords that your competitors may have missed. The tool also lists how much advertiser have bided to get on pages with the same keywords, if your plan is to host ads on your site use this information to maximise your profits. Overall, keyword tools are an essential resource for anyone looking to improve the SEO of their website.

Demo of the keyword tool used

Website auditing tools are software programs or online platforms that analyze a website's performance and identify potential issues that may be affecting its search engine ranking. This tool I use to refine my pages after they have been launched and had time to propergate. These tools typically provide a comprehensive report detailing a variety of aspects of a website, including its technical SEO, content quality, and usability. Website auditing tools can help website developers and SEO professionals to identify problems such as slow loading times, broken links, duplicate content, and missing meta tags, as well as areas for improvement such as underutilized keywords and opportunities for internal linking. By regularly running website audits and addressing any issues that are identified, it is possible to improve the overall performance and search ranking of a website.

I hope that this article on " Free SEO Tools for websites: What use in my design process" has been helpful in introducing you to some of the tools available for improving your website's search engine optimization. From keyword research to website audits, these tools can be invaluable in helping you to identify and fix any issues that may be holding your site back from its full potential. And the best part is that many of them are completely free to use! So if you're looking to improve the SEO of your website, be sure to give some of these tools a try. Happy optimizing!